• 5 Top Reasons Your Business Needs a Website
    Apr 29, 2015

    1. Four out of Five Shoppers Research Online Before Buying


    According to Retailing Today, 81% of shoppers research online before buying. This includes search engines, product reviews, user reviews, and product information. On average, customers visited 'at least three online merchants' before purchasing a product.

    EConsultancy found that '61% of customers read online reviews before making a purchase decision'. With this in mind, it is crucial to have a digital home where you control the message.

    2. Facebook Will Die 


    We have noticed a worrying trend lately. Some businesses are buying a domain name and forwarding it to their Facebook page. This might seem like a good idea, as Facebook is the currently the most popular Social Network.

    However, it is a risky long-term strategy. If the only contact you have with your customers and prospects is on Facebook, what will you do when people move on to the next big social network?

    All those likes you built up will be useless when Facebook is relegated to the digital scrap-heap. You will have no way of keeping in touch with your fans any more. The same risk applies to Twitter, Instagram, Tumblr, and Pinterest. 

    3. Search Engine Visibility


    Following on from point #1, appearing online for keyword searches that are relevant to your product or service is very important. Google ranks websites based on authority and relevance.

    When someone searches for your product or service, and you are nowhere to be found, you lose out. With Google focusing more on local and personalised search results, the longer you leave it to build an online presence the harder it will be to compete in search results in future.

    4. Advertising & Marketing


    If you advertise online - and you should as it is cheaper and more targeted than offline advertising - having a website allows you send people to the most relevant page for your product or service.

    Without a website, the best you can hope for is brand awareness. With a website, you can focus on conversions like newsletter signups, completed forms, or ECommerce purchases.

    Again, it comes back to control of message and content, which is crucial to establish and maintain your brand.

    5. Save Time & Money


    An effective website with comprehensive content and a good FAQs page will save you time responding to queries. Customers contact you at their convenience, saving both of you time.

    You save money on printing costs for sales materials (brochures etc.). Upload them to the website once, and prospects can download them whenever they want, at no extra cost to you. 

    Online advertising campaigns are more cost effective and targeted than offline campaigns, the results are fully transparent, and you can optimise in real-time, saving money and improving effectiveness. According to Hubspot, ‘54% more leads are generated by inbound tactics than traditional paid marketing’ and companies save an average of ‘$20,000 per year by investing more in inbound marketing vs. outbound’.

    So what are you waiting for?

    - A:m web is a one stop web shop delivering measurable returns to our clients. We would love to design and build a digital home for you. Request a quote today.

    References

    https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/ 
    http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases 
    http://www.hubspot.com/marketing-statistics 



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